Ad hoc financial analysis is the practice of collecting a range of data and other relevant information, then using expert judgement to analyse it and draw meaningful insights. It can be used in various situations, such as researching potential investments or assessing the feasibility of a new strategy. To conduct effective ad hoc financial analysis, one must have an understanding of both quantitative and qualitative factors. By combining hard facts with experience-based wisdom, ad hoc financial analysis enables us to make informed decisions — to weigh risks, pick winners, and achieve success in any industry.