Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. At its core, this form of digital marketing involves earning commissions by promoting other organizations’ products or services to potential customers. It’s an effective and profitable way to generate revenue and create lasting relationships with partners and customers alike. With affiliate marketing, businesses can expand their reach and scale their operations without having to invest heavily in expensive advertising and costly campaigns.