Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts. Essentially, it involves connecting businesses with consumers through a network of affiliates who can drive traffic to their website or platform with the goal of increasing sales and income. For example, if someone clicks on an affiliate partner’s link to purchase a product, the affiliate partner gets a commission from that sale. Affiliate marketing offers businesses an efficient and cost-effective way to reach more potential customers without having to take on additional financial risks.