Affirmative action is a proactive effort to increase the representation of historically underrepresented groups in areas of education, employment and business. It seeks to level the playing field by ensuring that all individuals have an equal opportunity to succeed, regardless of their background or identity. The goal of affirmative action is to promote diversity within a company by opening up opportunities for qualified individuals from diverse backgrounds to advance in their careers. This allows companies to create a more inclusive working environment where everyone can thrive.