There is no official definition of an agile marketing company. The meaning of “agile” can vary depending on who you’re talking to. Some people might think of an agile marketing company as a marketing agency that spends time in the field with clients and customers, rather than office-bound, working on big projects. Others might think of an agile marketing company as a company that works with smaller companies and startups.

Regardless of what you call it, a company that makes itself available to its clients and stays close to their needs is likely going to be more successful in attracting new business. Since there’s no official business definition for an “agile marketing company,” there are also no official rules for how to become one. But you can get a good idea of what companies that work this way value by looking at some examples of agile marketing companies.