What is the definition of agile marketing plan template? In a nutshell, the definition of marketing plan template can be described as a detailed and comprehensive set of guidelines and procedures to help companies generate leads and achieve their goals through effective execution of different channels. A marketing plan template can be used by small or large companies, non-profit organizations and entrepreneurs to help them brainstorm and organize their ideas. The agile marketing plan template can also improve efficiency and effectiveness in planning, implementation and execution of strategies as well as in assessing results by providing details of different tasks that have to be carried out by different departments within the organization.