Agile marketing is a process that allows teams to quickly and efficiently adjust campaigns in response to changes in the market or customer needs. It fosters collaboration between departments, allowing teams to work together and make decisions in real-time. With agile marketing, companies are able to respond quickly to changing trends and take advantage of opportunities as they arise. Agile marketing processes also enable a company to experiment with different strategies without taking too much risk. The goal of any agile marketing process is to achieve rapid iteration and focus on results while still being efficient.