Analytics and Advanced Analytics are two data-driven disciplines used to understand business performance. Analytics is the process of collecting and analyzing data to provide insight into a company’s operations and identify trends or variances in performance. Advanced Analytics, meanwhile, seeks to unlock deeper insights by proactively providing future trends based on historical events and data. Advanced Analytics includes predictive analytics, using algorithms and machine learning to uncover patterns and generate predictions based on limited available data. By relying on these analytical approaches, organizations can stay ahead of the competition and make more informed decisions.