Assets Business is the process of managing and improving the value of a company’s resources or assets. This includes everything from financial assets, such as cash and investments; physical assets like land, buildings, equipment and inventory; intellectual property, patents and copyrights; and intangible assets such as brand recognition and customer loyalty. The goal of asset management is to maximize the return on investment while minimizing risk. To do this, businesses must carefully analyze their assets, identify areas for improvement and develop strategies for acquisition, development and maintenance of assets. By doing so, companies can create long-term value for their shareholders and customers.