Balance Sheet Sales Revenue is an official measure of a business’s success in generating revenue from sales activities. It’s the value of all products, services and related taxes sold by a company during a given period, minus any returns or discounts offered. By tracking Balance Sheet Sales Revenue you can effectively measure your business’s performance, identify potential opportunities for growth, and make well-informed decisions about how to best allocate resources. When done correctly, this form of financial analysis can provide a clearer understanding of your company’s overall health and performance.