Basis of Business is a term used to describe the underlying reasons or motivations behind a company’s operations. It includes elements such as strategy, market position, financial resources, and technology. It looks at why a business is in existence and how it will succeed in its market. By understanding their basis of business, businesses can make better decisions that lead to improved results. The concept also allows teams to assess their current operations and make changes if necessary. Basis of Business gives companies a clear direction in which they can take their businesses – enabling them to create sustained success.