A Brand Guidelines Proposal is a document designed to outline a clear vision for the overall branding of a business. It outlines what should and should not be used when designing, producing and marketing materials for the business. This proposal will also provide specific guidance on how the brand should look visually, what words and phrases should be used, and how different communications channels should be approached. The aim of this document is to ensure that everyone affiliated with the company is working from the same page when it comes to building the brand.