A Brand Identity Proposal is a comprehensive document that outlines the vision and approach for developing a brand. It details the company’s identity, values, and style in order to create an impactful and unified marketing strategy. It also features insights, competitor research, and strategic implementation plans specific to the brand. Ideally, it should be used as a roadmap by companies looking to establish a strong and consistent presence in the marketplace. With a cohesive Brand Identity Proposal, businesses can achieve greater success and recognition in the long run.