A Brand Sponsorship Proposal is a document that outlines the mutually-beneficial agreement between a company and an organization on the marketing of products, services, or events. It spells out the details of the financial exchange, such as the total sponsorship cost and terms of support. This document also involves specific deliverables that both parties agree to fulfill in order to achieve their desired results. Through this proposal, companies can gain exposure in new markets, build relationships with customers and increase brand recognition among its target audience. As for the organization, a successful relationship with a sponsor can be used to develop long-term plans for growth and sustainability. By signing this document, both parties are committing to each other for an extended period of time with mutual understanding about how the partnership will help reach their shared goals.