Brand

When most people think of brands, they think of big companies with recognizable logos. But a brand is so much more than that. A brand is the sum total of how a company’s customers perceive it. It’s the feeling they get when they interact with the company, its products, or its services. It’s what sets a company apart from its competitors.

And while a logo or slogan can be part of a brand, they are not the brand itself. The heart of a brand is its purpose, the reason it exists. That’s what informs everything a company does, from the product or service it provides to the way it interacts with customers. When done right, a brand can inspire loyalty and trust among its customers.