A branding proposal is a document that outlines how you plan to raise awareness and strengthen the reputation of a company, product, or service. It should be a comprehensive overview of your approach to developing and executing a successful branding campaign. It should include research, strategy, analytics, budget-planning, and objectives for reaching short and long-term goals. By crafting an effective branding proposal, you can provide strong evidence of your ability to create an impactful brand that resonates with your target audience.