A Business Case Financial Model is a powerful tool used to evaluate the financial performance of potential projects. It helps organizations make decisions about investing in a new product, service, or activity. By modeling different scenarios, it provides insight into how an investment might impact profitability, cash flow, and risk. The model takes into account both expected costs and expected benefits such as revenues, net income, return on investment (ROI), and cost of capital. As a result, businesses can better determine if an investment is worth making — thereby helping them make educated decisions on how best to use their resources.