Business Intelligence (BI) is a process that involves gathering, analyzing, and interpreting data to help inform key decisions and strategies within an organization. It allows people to gain insights and make more informed choices. BI processes are typically powered by analytics software and modern technologies such as machine learning and natural language processing, which can automate mundane tasks and surface insights quickly. By leveraging these tools, businesses can uncover trends, analyze performance metrics, and better understand customer behavior –all of which can lead to smarter, faster decision-making.