A business model process is a comprehensive framework for how an organization designs, creates, delivers, and captures value. It defines how a company assesses its current performance and generates profitability by leveraging various elements such as its customer segment, revenue streams, customer relationships, and resources. At the core of the business model process lies understanding customer needs and offering tailored solutions to meet them. By finding the right balance between price and customer value, a company can create sustainable competitive advantages and generate profits. Additionally, the business model process helps companies adapt to changing industry trends and anticipate potential risks.