Business Plan Financials are the numbers that quantify the financial aspects of a business. This includes start-up costs, cash flow, sales forecasts, expenses, profitability analysis and capital requirements for the business. It’s the roadmap and backbone of every successful business. By carefully studying the financials, you can understand the business and its potential better, identify key areas for improvement and determine if it’s worth investing in. The financials will help to give you an idea of the business’s chances of success and whether you need to focus on cutting costs or increasing revenue. In short, they are the lifeblood of any business plan.