Business ratios are a set of metrics used to measure and evaluate key performance indicators for businesses. They help companies identify areas for improvement, set goals, and make more informed decisions. By focusing on a variety of essential areas, such as financial stability, operational efficiency, customer service, and marketing, business ratios provide an accurate snapshot of the overall health of a company. When combined, these crucial measures can create an effective roadmap to guide growth and success in the future. Ultimately, business ratios give businesses the insight they need to make smart decisions that maximize ROI, ensure that resources are allocated efficiently, and pave the way towards sustained success.