A business research proposal is a critical document used to gain stakeholder buy-in and financial support for a market or operational research initiative. For example, before launching a new product or entering a foreign market, organizations need to identify potential customer needs, competitive threat, and opportunities. That’s where the business research proposal comes in. It outlines the purpose of the research, its significance, methods utilized, data sources, budget, timeline, and expected outcomes. This type of proposal should be tailored for each situation, persuasive, and benefit-driven to encourage stakeholders to invest in it.