Business Scenario Planning is the process of forecasting and predicting how potential strategies, plans and decisions could affect a company’s overall performance. It helps executives and managers take the necessary steps to understand what their strategy should be in any given situation. By analyzing future market conditions and industry trends, an organization can develop an effective strategic plan that anticipates changes, evaluates opportunities and prepares for potential risks. With business scenario planning, leaders can make informed decisions that will benefit their organization over the long term.