A business strategy proposal is a detailed guide that outlines the principles and processes that are essential to achieving a long-term business goal. The purpose of the strategy is to create a comprehensive blueprint which defines how to achieve a given outcome. This strategy should consider all potential strategies and tactics, as well as their associated risks and rewards. It should also contain an action plan outlining who needs to do what, when, and how in order to bring the strategy to life. Ultimately, the goal of any business strategy proposal is to create a path for success.