Cash flow is the lifeblood of any business. Poor management of cash flow can lead to a business struggling with not only liquidity issues, but also financial instability and an inability to survive and thrive. In essence, when a business is struggling with cash flow, it is having difficulty managing its money coming in (invoices sent out) versus the money going out (all expenses). This could include not being able to pay staff or suppliers on time, losing clients or even closing the doors for good. Businesses experiencing a cash flow crunch must take immediate action by cutting costs, implementing a strict budget, applying for funding and seeking expert advice. With the right tools and processes in place, businesses can create a sustainable cash flow cycle and reap the rewards long-term.