Business valuation multiples are essential tools used to identify and assess the value of a business. They help to measure an enterprise’s profitability and growth potential. By analyzing a specific data point — such as EBITDA (earnings before interest, taxes, depreciation, and amortization) — in relation to the company’s market price or revenue, the multiple reveals how the business is valued by investors. This information can be used to determine the fair price of a company and make sure it’s adequately capitalized. In short, these multiples bring valuable transparency to business negotiations, so everyone can get on the same page.