Category Management Process Definition

Category management is the process of planning, executing and monitoring category strategies to drive category growth. The goal of category management is to create a competitive advantage for the company and improve customer value.

The category management process begins with the development of a category vision and strategy. The category manager then creates a plan to execute the strategy and track progress. The final step in the process is to monitor results and make adjustments to the plan as needed.

Category management is a critical part of any retail business and can be the difference between success and failure. A well-executed category management process can help businesses increase sales, profits and market share.