Category Planning

Category Planning

Category Planning

oboloo’s Glossary

Category Planning is an important part of the overall business strategy and is the process of determining the optimal product mix and assortment for a given product category. It involves analyzing the market and customer needs, developing a product strategy, and creating a plan to achieve the desired goals. The process includes analyzing the current product mix, understanding customer needs and preferences, researching the competitive landscape, and creating a plan to meet the customer’s needs. The plan should include a clear definition of the target customer, a detailed analysis of the competitive landscape, and a plan to differentiate the product offering from competitors. The plan should also include a pricing strategy, a promotional strategy, and a plan to monitor and adjust the product mix as needed. Category Planning is a key component of a successful business strategy and should be tailored to the specific needs of the business.