Category Planning is an important part of the overall business strategy and is the process of determining the optimal product mix and assortment for a given product category. It involves analyzing the market and customer needs, developing a product strategy, and creating a plan to achieve the desired goals. The process includes analyzing the current product mix, understanding customer needs and preferences, researching the competitive landscape, and creating a plan to meet the customer’s needs. The plan should include a clear definition of the target customer, a detailed analysis of the competitive landscape, and a plan to differentiate the product offering from competitors. The plan should also include a pricing strategy, a promotional strategy, and a plan to monitor and adjust the product mix as needed. Category Planning is a key component of a successful business strategy and should be tailored to the specific needs of the business.