CBA Analysis is an evaluation method used to assess the potential costs and benefits of a business venture or investment. It is also known as Cost-Benefit Analysis, Cost Benefit Analysis, or Risk/Reward Analysis, and helps people and organizations make informed decisions by internally assessing the financial and non-financial costs associated with a decision. By comparing the estimated costs to the estimated benefits, businesses can analyze whether an option is financially feasible and determine which option could offer the most return on investment (ROI). Ultimately, CBA Analysis helps businesses identify opportunities for growth and inform smarter, data-driven decisions.