Cloud Business Analytics, or CBA for short, is the practice of gathering and analyzing data from multiple cloud-based sources, such as customer databases and financial records, in order to gain insights into customer trends and market conditions. In a nutshell, this type of analytics allows you to make smarter business decisions by leveraging real-time data to identify opportunities and risks. By using CBA, companies can gain an unprecedented level of understanding of their customer base and industry trends, allowing them to make better strategic decisions that lead to greater success!