Communication Management Strategy Definition
An organization’s communication management strategy helps define how the company will manage its internal and external communications. The strategy outlines objectives, tools and processes for communication management, and sets forth standards for measuring success.
An effective communication management strategy should be proactive, clear and concise. It should identify all channels of communication, including social media, email, website content, print collateral and more. The strategy should also address how messages will be tailored for different audiences, how often communications will be distributed and who will be responsible for managing each channel.
A well-defined communication management strategy can help an organization improve its overall communication effectiveness, reach its target audiences more effectively and save time and resources.
