Company performance metrics are measurements used to track and evaluate the success of a business. These metrics can help organizations make important decisions, such as which initiatives or projects to pursue or whether to adjust spending plans. The goal of using metrics is to gain insight into how the company is performing in key areas and to identify potential risks or opportunities. Common metrics include sales figures, market share, customer satisfaction scores, production costs, and employee productivity. By taking a comprehensive approach to assessing performance, businesses can use these measurable markers as indicators of success.