Competitive Pricing

Competitive pricing is the process of setting the price of a product or service in relation to the prices of similar products or services. It is a key element of competitive marketing, and refers to the strategy employed by businesses to gain market share by selling their products or services at a lower price than their competitors.

In order to be successful, businesses need to ensure that their prices are set at a level that allows them to generate enough revenue to cover their costs and make a profit. They also need to take into account the prices charged by their competitors, as well as any changes in the market that could impact the price of their product or service.

When setting prices, businesses need to consider a range of factors such as production costs, marketing expenses, distribution costs, and overheads. They also need to think about what price would be acceptable to both customers and shareholders.

There are a number of different pricing strategies that businesses can employ, and the most appropriate option will depend on a number of factors including the type of product or service being offered, the target market, and the objectives of the business.