Conditional Sale is a business venture where goods are sold on the condition that all or part of the purchase price will be paid in installments. It can also be used to describe when a customer needs to make an initial payment or deposit, with the balance to be made at a future date. This type of sale is helpful for businesses who need to attract customers who may not have upfront cash funds available, and allows them to spread the cost of the item over time. In addition, it offers customers greater flexibility and control of their budget. Being able to use installment payments makes expensive items more achievable and can help sell high-ticket products that otherwise would remain unsold.