Continual Process Improvement, or CPI, is a business philosophy focused on the enhancement of organizational processes and operations. It involves consistent review and analysis of existing practices and procedures, with the aim of finding ways to improve them. CPI strives for ongoing process optimization, allowing companies to achieve maximum efficiency and productivity with minimal waste. Through this approach, organizations can improve communication, customer service, product quality and financial performance. With CPI, businesses can ensure they remain competitive in an ever-changing marketplace.