Cost-Benefit Analysis (CBA) is a decision-making tool that can help businesses make smart decisions by weighing the costs and benefits of different options. It’s used to compare and assess potential alternatives to determine whether they are worth pursuing or not. To put it simply, CBA helps businesses decide which investments and projects are going to generate the highest returns. By analyzing potential costs and benefits, companies can estimate how much money they stand to gain or lose based on their chosen course of action. While this process might sound complicated, it’s essential for maximizing profits while minimizing financial risks.