A Cost Benefit Analysis (CBA) is an analytical process that businesses use to assess the economic impacts of a proposed action or investment. CBA identifies the costs associated with each option, as well as the benefits to be gained from it. By weighing these two factors against one another, businesses can make informed decisions on what option provides the greatest potential for success. It’s a practical way to evaluate opportunities and minimize financial risks by understanding the expected return on investments. In other words, a CBA helps decision-makers maximize the benefit while minimizing the cost.