Creating a privacy policy can be a daunting task. But, put simply, it’s the process of defining how you will use, store, and protect the personal information that is collected from your customers. This includes any data that is gathered from emails, surveys, transactions, and other sources. A privacy policy outlines your company’s commitment to respecting the privacy of customers and sets out what types of activities you will conduct within the scope of this protection. It also acts as an agreement between you and your customers, where they agree to let you collect their personal information in exchange for your guarantee that it will be used responsibly. So the official business definition of creating a privacy policy is essentially: setting out the rules governing how your company handles personal data collected from customers.