CRM BPM, or Customer Relationship Management Business Process Management, is the practice of streamlining businesses’ customer-facing processes with the aim of maximizing customer satisfaction and profitability. It involves analyzing customer interactions, identifying trends, and using automated processes to create efficiencies and accuracy. A successful CRM BPM will result in increased brand loyalty and customer retention, greater opportunities for upselling, better customer segmentation, and improved customer experience. In short, it’s a must-have tool for any business looking to succeed in today’s competitive markets.