Customer Relationship Management (CRM) is the practice of managing a company’s relationships and interactions with both current and potential customers. It enables companies to create, implement, and manage profitable customer relationships by organizing, automating, and synchronizing their customer-related activities. A CRM Client is a company that has chosen to use a CRM system to improve the way it interacts and maintains relationships with its customers. This means that the company is actively engaging in refining its knowledge and understanding of who its customers are, what they do and don’t like, how best to interact with them, and even predicting future behavior. When done right, CRM helps businesses to increase their revenues while reducing costs.