Customer Relationship Management (CRM) is an essential business tool for keeping track of customer data and interactions. It helps companies create personalized experiences for customers, capture valuable feedback, improve customer retention and satisfaction, and drive higher sales and profits. With a CRM system, businesses can develop customized strategies to reach their desired goals. By combining your customer service, marketing and sales teams in one easy-to-use platform, a CRM can transform how you interact with customers and streamline your processes—ultimately improving your bottom line.