Customer Relationship Management (CRM) Customer Service and Support is an essential business practice that helps organizations build and maintain relationships with their customers. It is all about providing a positive customer experience, ensuring customer satisfaction, and ultimately boosting loyalty. CRM Customer Service and Support includes activities like responding to customer inquiries and complaints in a timely manner, providing helpful advice and customizable solutions, and proactively addressing any issues that may arise. By using the right tools, processes, and people, companies can create meaningful relationships with their customers and foster a sense of loyalty that will pay dividends in the long run.