CRM customers are those who have interacted with your business on a personal level. They are the primary stakeholders in your company and, thus, need special treatment. This makes it important for companies to understand who their customers are, what their needs and preferences are, how frequently they interact with the company, and how best to meet their needs. By gaining insights into customer behavior and preferences, businesses can use CRM to better connect with their target audience, build loyalty, increase loyalty, and drive profitability. In doing so, they will form long-lasting relationships with customers that are mutually beneficial and foster growth in an increasingly competitive marketplace.