Customer Relationship Management (CRM) is an essential part of any business, and ERP software provides the technology for implementing it. A CRM module in ERP allows businesses to stay organized, track customer interactions, create targeted marketing campaigns, and better manage relationships with customers. By taking advantage of powerful tools such as contact management, sales automation, analytics, and automated workflows, a CRM module in ERP can help businesses lower costs, increase customer loyalty, and generate more revenue. With ERP-based CRM systems, businesses have the capability to create meaningful experiences with their customers that go beyond traditional tactics. This results in deeper customer relationships that drive success.