CRM Partner is a term used to describe an organization or individual that works with companies to develop, implement and/or manage customer relationship management (CRM) systems. This strategic approach helps businesses build relationships with customers by increasing customer satisfaction and loyalty, thereby creating a more efficient way of doing business. A CRM Partner will assess your business objectives, recommend the best CRM software solution for you, and offer the resources needed to get up and running quickly and effectively. With their help, you can create a better customer experience, sharpen your competitive advantage and increase operational efficiency—all while reducing overhead costs.