Customer Lifetime Value (CLV) is an important metric that measures the total amount of money a customer will spend with your business over the duration of their relationship. It’s a way of predicting how much revenue a customer could bring in over their entire lifecycle as a customer. CLV helps you understand the true value of customers, allowing you to prioritize customer retention strategies and optimize profits. So, if you’re looking for ways to maximize your customer lifetime value, remember – it all starts with understanding your customer.