Customer Lifetime Value (CLV) Subscription Model is a business model where customers are expected to make ongoing, recurring purchases with a single supplier for the duration of their life cycle. This model focuses on creating mutually beneficial relationships between companies and customers, wherein customer loyalty and retention result in long-term profitability. Companies often use customer segmentation and marketing strategies to encourage customer loyalty and provide customer incentives that reward customer loyalty and continued engagement. By engaging customers in this manner, CLV subscription models enable companies to better understand customer needs and preferences and create value-added solutions that drive customer satisfaction. Companies can also capitalize on economies of scale through increasing sales volume as well as more efficient cost management.