Customer Management Service (CMS) is an all-encompassing term that refers to a range of different activities, ranging from customer retention and customer service to customer segmentation, customer profiling, and data analysis. The goal with CMS is to deliver better customer experiences, increase customer loyalty, and maximize profits by enhancing customer relationships. By using strategic tools such as CRM software and knowledgeable human resources, businesses can gain valuable insights into their customers’ needs and behaviors, enabling them to develop more tailored and effective customer management services.