The official business definition of a Customer Record is an accumulation of data points related to any individual or organization that is comprised of a customer’s profile, demographics, transactions, contact information, and other pertinent information. Customer Records help businesses craft experiences tailored to their customers, as well as provide transparency for customers looking for insights about the company. All these records are necessary for every business in order to build relationships with their customers and optimize their marketing and sales efforts. By maintaining detailed customer records, a business can gain invaluable insight on their customer base, plan effective strategies and create better products and services.