Customer references are an essential element of any business’s success. They provide insight into the customer experience – helping potential customers decide whether your products and services are a good fit for them. A customer reference is a testimonial from an existing customer about their experience with your company, products, or services. It can come in the form of a written quote, interview, case study or video message. By providing customers with an opportunity to share stories of success with others, you create an environment of trust and confidence that tells prospective customers that they’ll be happy with what they find when they choose your products or services.